- Item
- Name
- Content
- Empty
- Confirmed
- Unchecked
TemplatesContent & creative · Brand basics
Small brand basics
When you put a shop, club or personal brand's name, one-line pitch, tone, colors, fonts and where it appears on one page to share
What's inside · Table 3 · Checklist 3
Preview · a new document starts like this
Small brand basics
- Assignee
- Not set
- Last updated
- Not set
Fill in the basics table, then change the colors and fonts table to your own.
Basics
| Item | Content | ConfirmedCheckbox |
|---|---|---|
| Name | Empty | Unchecked |
| One-line pitch | Empty | Unchecked |
| Who it's for | Empty | Unchecked |
| What we promise | Empty | Unchecked |
- Item
- One-line pitch
- Content
- Empty
- Confirmed
- Unchecked
- Item
- Who it's for
- Content
- Empty
- Confirmed
- Unchecked
- Item
- What we promise
- Content
- Empty
- Confirmed
- Unchecked
Tone and voice
•
How we talk: friendly and short
•
How we don't talk: hype or jargon
Colors and fonts
| Purpose | Value | Where it's usedLabels | ConfirmedCheckbox |
|---|---|---|---|
| Main color | #2B6CB0 | LogoAccent | Unchecked |
| Secondary color | #F6AD55 | Accent | Unchecked |
| Background color | #FFFFFF | Background | Unchecked |
| Title font | Empty | Title | Unchecked |
| Body font | Empty | Body text | Unchecked |
- Purpose
- Main color
- Value
- #2B6CB0
- Where it's used
- LogoAccent
- Confirmed
- Unchecked
- Purpose
- Secondary color
- Value
- #F6AD55
- Where it's used
- Accent
- Confirmed
- Unchecked
- Purpose
- Background color
- Value
- #FFFFFF
- Where it's used
- Background
- Confirmed
- Unchecked
- Purpose
- Title font
- Value
- Empty
- Where it's used
- Title
- Confirmed
- Unchecked
- Purpose
- Body font
- Value
- Empty
- Where it's used
- Body text
- Confirmed
- Unchecked
Where it appears
Check that the brand looks right everywhere it appears.
Where it appears
| Where it's used | Type | Link | On brand | Assignee | Notes |
|---|---|---|---|---|---|
| Stickers and packaging | Merch | Not set | Unchecked | Not set | Not set |
| Business cards and info cards | Not set | Unchecked | Not set | Not set | |
| Signs and menus | In store | Not set | Unchecked | Not set | Not set |
| Social media profile | Online | Not set | Unchecked | Not set | Not set |
- Type
- Merch
- Link
- Not set
- On brand
- Unchecked
- Assignee
- Not set
- Notes
- Not set
- Type
- Link
- Not set
- On brand
- Unchecked
- Assignee
- Not set
- Notes
- Not set
- Type
- In store
- Link
- Not set
- On brand
- Unchecked
- Assignee
- Not set
- Notes
- Not set
- Type
- Online
- Link
- Not set
- On brand
- Unchecked
- Assignee
- Not set
- Notes
- Not set
☐
Decided on the name and one-line pitch.
☐
Decided on colors and fonts.
☐
Checked every place it appears.