Customer interview notes

When your team interviews people who use your product or service and keeps the question guide, notes and findings in one document

What's inside · Table 2 · Checklist 3

Preview · a new document starts like this

Adjust the question guide to your product, then delete the example line in the interview log and add your own.

Question guide

Ask open questions. Don't lead the answers.

When did you last use this, and why?

What was most frustrating at the time?

How do you solve that problem now?

If you could change just one thing, what would it be?

If you recommended it to someone, what would you say?

Interview log

One line per interview. Use a nickname instead of a name. Delete the example line before you use it.

Interviewee (nickname)	Date	Type	Key finding	One-line quote	Follow-up	Notes
(Example) User 1	Not set	Existing	Not set	Not set	Unchecked	This is an example line. Delete it and write your own.

(Example) User 1

Collecting findings

Write down what comes up again and again across interviews.

Finding	ImportanceLabels	ActionCheckbox
Empty	Empty	Unchecked
Empty	Empty	Unchecked
Empty	Empty	Unchecked

Row 1

Row 2

Row 3

Get consent before recording or quoting anyone, and don't write down personal information.

☐

Refined the question guide.

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Wrote the key finding for each interview.

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Gathered the findings and decided on actions.

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